Task
IMAX was developing their first consumer product, the IMAX Private Theater. They needed the design and user experience to reflect this exclusive home theater system.
My role on this project was to help assist on the design and experience of this app. The main insight we took away is that this theater was not just for personal use, but to provide a fun social experience for friends and family. With that, we designed the experience to be enjoyable for both the audience and the person with the controls.
